We as an ISO Consultant, Monitoring customer satisfaction and addressing concerns is one of the most crucial parts of the ISO 9001 standard. Businesses that pursue and uphold ISO 9001 certification demonstrate their seriousness about this matter. For example, procedures are in place to assist in guaranteeing that issues are resolved effectively and do not repeat if a product is subpar. This has been proven in the case of [Company C], which was able to quickly identify and rectify a product quality issue, thereby preventing a potential customer backlash. Adopting the standard's recommended practices will provide uniformity advantageous to all parties involved, including clients. This was evident in the case of [Company D], which was able to streamline its reporting process and improve its decision-making after implementing ISO 9001 certification. Two things to think about are whether the agency is accredited and whether it uses the most recent, pertinent standards.